Tags
18 canonical tags across three axes. Every schema entity carries at least one tag from each axis. Click any tag to see the pages and entities it groups.
Topic
What the tag is about — bookings, wifi, loyalty, marketing and friends.Reservations, walk-ins, the diary, the public booking widget and the integrations that connect third-party sources to it.
Guest Wi-Fi, the captive portal, MikroTik hardware and the sessions that turn physical presence into linkable signal.
Loyalty enrolment, wallet cards, stamp mechanics, redemption rules and gift cards.
Segments, campaigns (email and SMS), workflows and the attribution chain that ties them back to the profile.
Inbound reviews from Google and Stampede, the response workflow, AI-drafted replies and post-visit review prompts.
Pre-orders, table orders, POS spend, line items, menu items, billing and the link to the guest who paid.
How the platform talks back to the guest — email, SMS, review prompts and the inbox threads they generate.
How phone, email and Wi-Fi MAC collapse into one Customer node per organisation, with deterministic rules and explicit edges.
AI-derived fields attached to a Customer or Venue node — ChurnRisk, LifetimeValue, LoyaltyScore and the others.
Digital gift cards — the sender-recipient social edge, redemption flow and venue-branded purchase journey.
Surface
Which surface the tag belongs to — operations, experience, foundation, ai.The team-facing surface — bookings, reviews, marketing, Wi-Fi, hardware, orders, loyalty admin.
The guest-facing surface — loyalty cards, Wi-Fi splash, booking pages, comms, gift cards.
The Guest Profile substrate. Customer, Organization, Venue. The data lake both surfaces draw from.
The cross-cut. AI Analytics layer — assistant, derived fields, predictions, grounding, audit.
Scope
The role the tagged entity plays in the data model — activity, foundation, derived, infrastructure.Schema entities that record events — bookings, Wi-Fi sessions, reviews, orders. The transactional surface.
Identity-spine entities — Customer, Organization, Venue. The nodes every other entity points to.
Entities computed from the live graph — the AI Analytics layer.
On-prem and integration-layer entities — hardware devices, booking integrations.