Marketing Automation

Personalised email and SMS, run automatically against your live guest profiles. Every send is recorded on the guest’s profile, and every response feeds straight back into your segments.

How it sits in the stack

Marketing Automation pulls together pages that live across Guest Operations, Guest Experience and AI — this is the one place to read them as a single set.

Marketing Automation closes the loop on your guest data. The profile knows who each guest is; marketing decides who to talk to, what to say and when. Every send and every open is recorded right on the guest’s profile — not in a separate analytics tool you have to reconcile.

Journeys run on each guest’s live profile. A win-back fires the moment a guest passes 90 days without a visit; the AI drafts it in your tone of voice; a person reviews it and it goes out. No nightly export, no overnight job that drifts out of step with reality.

Tags · what shows up here

#marketing#comms#derived#ai

What you can do

In the product

Segments without SQL
Natural-language audiences built from your live guest data.
Email & SMS
Opens, clicks and bounces — all recorded on the guest’s profile.
AI campaign drafts
Drafted in your tone of voice, personalised against the segment.
Automated journeys
Birthday, post-visit, win-back, anniversary — all triggered off each guest’s live profile.

Surfaces

Operator
Marketing console · Segments · Workflows.
Guest-facing
Email · SMS · Review prompts · Automated journeys.
AI-assisted
Ask the assistant · Campaign drafts · Grounding · Audit log.

Reference

Tags this part uses
#marketing #comms #derived #ai.
Schema entities tagged here
EmailCampaign · SmsCampaign · Segment · Workflow · WorkflowRun · Tag · AI_CampaignResponder.