Guest Profile
One unified record per guest, with all their history pulled together. It’s the single source both your team and your guests draw from — everything else builds on it.
This is the spine of the whole platform — one guest, one venue, one business — that everything else hangs off. There’s no second copy of guest data anywhere.
The guest profile is the single record for each guest in your business. Wi-Fi sign-ins, bookings, payments, reviews and loyalty all enrich the very same record, each one explicitly linked.
It’s also where GDPR lives. Erasing a guest follows every record linked to them, and personal data is flagged from the start — so the policy is enforced automatically, not left to a manual checklist.
Tags · what shows up here
What you can do
- Identity resolutionPhone, email and Wi-Fi sign-in all come together as one guest profile.
- Segments without SQLSaved groups of guests, built in plain language.
- AI-derived fieldsLapse risk, lifetime value and loyalty — all worked out and attached to the same profile.
- GDPR postureErasure, portability, retention — personal data flagged from the start.
- ConceptsIdentity resolution · Segments · Tags · AI-derived fields · GDPR posture.
- SchemaSchema explorer · Core entities · Relationships.
- Tags this part uses#identity #foundation #derived #comms #ai.
- Schema entities tagged hereCustomer · Organization · Venue · Tag · Segment · AI_ChurnRisk · AI_LifetimeValue.
Schema entities tagged here
Drawn from Graph AI Engine, Marketing CRM, AI Analytics. Full reference at /docs/reference/schema.
In this section
How a phone number, an email and a Wi-Fi sign-in all come together as one guest — matched on facts, never guesswork.
Saved groups of guests — ready to message, automate against, or report on.
Labels you put on a guest — VIP, Regular, Coeliac — so the whole team sees them at a glance.
Predictions Stampede works out for each guest — like how likely they are to come back, and what they’re worth over time.
Erasing a guest, exporting their data, and how long records are kept — built in, not bolted on.
An interactive map of everything Stampede can hold about a guest, a venue and your business — click anything to see it in full.
How everything about a guest connects — visits, bookings, orders, the people they dine with — shown as one picture.