Glossary · Stampede Docs Reference

AI Analytics: The platform layer of derived fields and the assistant that reads them.
Booking: A reservation or walk-in attached to a Customer and a Venue.
Captive portal: The Wi-Fi splash page a guest sees before they can connect.
Churn risk: AI-derived field projecting the probability a guest stops visiting in the next 90 days.
Customer: The root identity node — one record per guest, per organisation.
Derivation chain: The list of source signals an AI-derived field reads to produce its value.
Edge: A named relationship between two nodes — :BOOKED, :VISITED, :CONTRIBUTED_TO.
Enrolment: The act of attaching a Customer to the loyalty programme via a LoyaltyEnrollment edge.
Estate: All venues owned by a single organisation.
Foundation: The Guest Profile pillar — Customer, Organization, Venue and the spine they form.
Gift card: A digital store of value sent from one Customer to another — sender and recipient both become guests.
Guest Profile: The unified record per guest. Synonymous with Foundation.
Identity resolution: Deterministic folding of phone, email and Wi-Fi MAC onto one Customer node.
Lifetime value: AI-derived projection of total spend for a Customer over a defined horizon.
Loyalty score: AI-derived measure of programme engagement, distinct from raw points.
MAC address: Device fingerprint captured on Wi-Fi sign-in; one of three primary identity signals.
Node: A typed entity in the graph — Customer, Booking, Order, Venue, etc.
Guest Operations: The team-facing surface.
Organization: The top-level tenant. Every entity is scoped to an Organization.
Pennies: The canonical unit for monetary fields. Divide by 100 for display.
Marketing Automation: The platform surface that runs cohorts → campaigns over the live profile.
PII: Personally-identifying information. Every PII field is tagged at the schema level.
Schema: The 44-entity, 374-field canonical data model.
Segment: A saved slice of the customer base, queryable in natural language.
Splash: The captive portal — the Wi-Fi sign-up surface.
Tag: Either a Customer label (VIP, Coeliac) or a docs taxonomy tag (#bookings, #operations).
Thread: A CRM inbox conversation linked to a Booking, Enquiry, Review or general context.
Venue: A physical location owned by an Organization.
Wallet card: A digital loyalty or gift card in Apple/Google Wallet.
Wi-Fi session: A guest connection event — device fingerprint, dwell time, byte counts.
Workflow: A directed graph of conditions, delays, and sends — birthday flow, post-visit, win-back.