Segments
Saved groups of guests — ready to message, automate against, or report on.
What is it?
A segment is a group of guests, saved by name. A live segment refreshes every time you use it, so it always reflects who qualifies right now; a fixed segment freezes the list at the moment you create it.
Segments are the "who" behind everything you do — campaigns, automations, AI prompts and dashboards all run off them. They are meant to be quick to create, so build as many as you need.
Build a segment once and point any number of campaigns at it over time — last month’s "lapsing regulars" is the same saved group you can re-target this month.
Element features
A live segment recalculates every time you use it, against each guest’s current profile.
Describe the group you want — "regulars who haven’t visited in 60 days" — and the rules write themselves.
Need a one-off, unchanging audience? Snapshot it and it stays exactly as it was.
Build once and target the same group across every campaign.
The same segment can power an email, an automation, an AI prompt and a report.
FAQs
See Segments running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.