Booking attribution

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Overview

Booking attribution credits the recent campaigns and workflows that reached a guest before they booked, across email, SMS, and other channels. Both first-touch and last-touch views are available.

How it works

Each guest's recent sends are recorded; when they book, the window of recent touches is attributed to the booking based on configurable rules.

Core concepts

First-touch / last-touch

which send in the path gets credit.

Attribution window

how far back to look for contributing sends.

Assisted booking

a booking influenced by a campaign but not directly clicked through.

Usage & workflows

Justify spend across channels; identify which workflows are driving incremental bookings.

Example

A monthly review shows SMS win-back workflows assist 18% of bookings even when the guest books organically afterwards.

Note

Where to find it

Configure this in the Stampede admin app under Admin → Analytics. Permissions are role-gated — contact your account owner to request access if you don't see it.

Tip

API reference

The Stampede API exposes guest, booking, and campaign data programmatically. See developer.stampede.ai for authentication, base URL, rate limits, and endpoint reference.

Note

Need help?

Contact support via the Stampede admin app or your account manager. The knowledge base at help.stampede.ai has guided walkthroughs for common tasks.

Want to see it live?

Book a 20-minute walkthrough and we'll show you the feature in your own admin.

Book a demo