Unified guest profiles

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Overview

Rather than living in silos, every interaction a guest has with your venue lands on their profile. That profile becomes the unit of marketing: the thing audiences query, workflows target, and reports attribute to.

How it works

Each connected module writes to the profile: Table Bookings adds reservations and no-shows, Wi-Fi adds logins and dwell time, PayOS adds spend and line items, Loyalty adds points/rewards, and Reviews adds feedback and sentiment. Duplicates are merged on email/phone identity.

Core concepts

Identity

email and phone are the join keys that link records across modules.

Activity timeline

a chronological feed of every interaction on the profile.

Spend & visit totals

derived fields useful in audiences (lifetime value, visit count, last seen).

Usage & workflows

Pull up any guest to see their last booking, last visit, total spend, loyalty status, and the last email you sent them. Export a segment of profiles for analysis or campaign targeting.

Example

A regular who books weekly, logs into Wi-Fi each visit, and redeems loyalty rewards shows up as one high-value profile — not six disconnected records — making them easy to target for a VIP experience.

Note

Where to find it

Configure this in the Stampede admin app under Admin → Marketing. Permissions are role-gated — contact your account owner to request access if you don't see it.

Tip

API reference

The Stampede API exposes guest, booking, and campaign data programmatically. See developer.stampede.ai for authentication, base URL, rate limits, and endpoint reference.

Note

Need help?

Contact support via the Stampede admin app or your account manager. The knowledge base at help.stampede.ai has guided walkthroughs for common tasks.

Want to see it live?

Book a 20-minute walkthrough and we'll show you the feature in your own admin.

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