Overview

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Overview

Stampede Marketing & CRM consolidates fragmented guest data from every venue and channel into a single, queryable source of truth. You build audiences from that data, run campaigns and automated journeys, and see exactly which guests engaged, booked, or returned because of them.

How it works

Every action across the Stampede suite — a reservation, a Wi-Fi login, a closed bill in PayOS, a loyalty reward, a review — streams into the guest profile in real time. Audiences are rules over those profiles (natural-language or explicit filters); campaigns and workflows target those audiences; results flow back into the same dashboard.

Explore Marketing & CRM

Pick a topic to dive into — every feature in Marketing & CRM has its own page.

Goal	Start here
Unified guest profiles	Every guest gets a single profile that merges bookings, Wi-Fi activity, spend, loyalty events, and review history — no manual import or stitching required.
AI audience building	AI audience building lets you describe the guests you want in plain English and get a live, queryable segment in seconds.
Email campaigns	Email campaigns reach any audience with branded templates, drag-and-drop design, and full attribution back to bookings and revenue.
SMS campaigns	SMS campaigns deliver short, high-open-rate messages to any audience with the same attribution as email — bookings and revenue tied back to the send.
Workflow builder	The workflow builder automates multi-step guest journeys — triggered by events, branched by conditions, and measured end-to-end.
AI optimisation & insights	AI-powered analysis identifies who engaged, who booked, and what drove repeat visits — turned into action-ready reports on where to focus next.
Reporting & attribution	Reporting ties every send, click, booking, voucher, and revenue event back to the campaign or workflow that drove it.
Integrations	Marketing & CRM plugs into every other Stampede module natively — no connector setup, no external ESP, no third-party identity resolution.

Core concepts

Unified guest profile

one record per guest aggregating every interaction across Stampede modules.

Audience

a queryable segment of profiles, defined via AI prompt or explicit filters.

Workflow

a multi-step automation triggered by an event (first visit, birthday, 60 days inactive).

Attribution

ties opens, clicks, bookings, and revenue back to the campaign that drove them.

Usage & workflows

Typical plays: welcome flow on first Wi-Fi login, birthday offers with personalised vouchers, win-back SMS after a period of inactivity, and post-visit review requests. Every journey can chain email, SMS, and delays.

Example

A group of bars launches a new cocktail menu. They prompt an AI audience ("guests who visited any venue in the last 90 days and opened a previous email"), send a branded email with a booking CTA, and track replies, bookings, and voucher redemptions in the same view.

Note

Where to find it

Configure this in the Stampede admin app under Admin → Marketing. Permissions are role-gated — contact your account owner to request access if you don't see it.

Feature matrix

Capabilities included at each subscription tier:

Capability	Starter	Pro	Enterprise
Unified guest profiles	✓	✓	✓
Email sends / month	10,000	50,000	Unlimited
SMS sends / month	—	5,000	Custom
AI audience builder	—	✓	✓
Workflow builder	Up to 5 live	25 live	Unlimited
Attribution & revenue reporting	✓	✓	✓

Tip

API reference

The Stampede API exposes guest, booking, and campaign data programmatically. See developer.stampede.ai for authentication, base URL, rate limits, and endpoint reference.

Note

Need help?

Contact support via the Stampede admin app or your account manager. The knowledge base at help.stampede.ai has guided walkthroughs for common tasks.

Want to see it live?

Book a 20-minute walkthrough and we'll show you the feature in your own admin.

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