AI optimisation & insights
Overview
Beyond the standard dashboard, the platform generates narrative insights: "these two audiences drove 70% of repeat bookings last month; here's what they have in common." Reports are written in plain English and updated as data comes in.
How it works
The AI layer reads the full campaign, profile, and booking history; it clusters outcomes, surfaces correlations, and writes a short summary you can act on. New data refreshes the summary.
Core concepts
Insight
a short, written observation with supporting numbers.
Recommendation
a suggested next action ("target this audience with X").
Confidence
how much data the insight is based on.
Usage & workflows
Review weekly to understand what's working; feed the recommended audiences into new campaigns and workflows.
Example
After a quarter of campaigns, the AI surfaces that "Thursday SMS sends to guests with 3+ visits convert 2.4× better than Monday email sends" — and suggests converting your Monday newsletter to SMS.
Want to see it live?
Book a 20-minute walkthrough and we'll show you the feature in your own admin.

