Reporting & attribution

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Overview

Every campaign card shows recipients, opens, clicks, bookings, voucher redemptions, and revenue. Workflows show the same metrics step-by-step, so you can see where guests drop out or convert.

How it works

Outbound links and workflow actions are instrumented. Bookings (from Table Bookings) and closed bills (from PayOS) that fall inside the attribution window are credited to the originating send.

Core concepts

Attribution window

how long after a send a booking still counts.

Funnel

the drop-off from sent → opened → clicked → booked.

ROI

revenue attributed minus send cost, per campaign.

Usage & workflows

Compare campaigns side-by-side, spot underperforming workflows, export to share with stakeholders.

Example

A monthly review shows the birthday workflow generates £12 in attributable revenue per recipient, while the generic "newsletter" campaign generates £0.80 — the team shifts spend accordingly.

Note

Where to find it

Configure this in the Stampede admin app under Admin → Marketing. Permissions are role-gated — contact your account owner to request access if you don't see it.

Tip

API reference

The Stampede API exposes guest, booking, and campaign data programmatically. See developer.stampede.ai for authentication, base URL, rate limits, and endpoint reference.

Note

Need help?

Contact support via the Stampede admin app or your account manager. The knowledge base at help.stampede.ai has guided walkthroughs for common tasks.

Want to see it live?

Book a 20-minute walkthrough and we'll show you the feature in your own admin.

Book a demo