Where can I use an audience?

To target an email or SMS campaign, to seed who enters a workflow, and as an export.

Are the recipients fixed when I save?

No. The audience is worked out fresh at send time, so recipients are whoever matches then.

Can an audience run a recurring automated campaign?

A simple audience powers a one-off send. Recurring, automated sends are configured separately.

What happens when I export?

You get the audience as a list, and because the data leaves Stampede, consent management then sits with you.

Product reference · Audiences

Using audiences

Audiences are the targeting layer for outbound: email and SMS campaigns, workflows, and exports.

~2 min read

When you'd use it

Once an audience is built, to point campaigns and workflows at exactly the right guests.

How it behaves

Attach an audience to an email or SMS campaign to target the send. It goes only to the opted-in guests who match, worked out fresh at send time.

Use an audience to seed a workflow, so the right guests enter the journey. And export any audience as a list when you need the data outside the platform.

Configuration and options

Campaign targeting: Point an email or SMS campaign at an audience.
Workflow seeding: Use an audience to populate who enters a workflow.
Export: Download an audience as a list.

Good to know

Because audiences are live, the guests targeted are those matching at send time.
A simple audience powers a one-off send; recurring, automated campaigns are set up differently.
Exporting takes data out of Stampede, so consent management then sits with you.