Templates, targeting and personalisation
Reuse good-looking emails, target the right guests, and personalise from the profile so a send fits each recipient.
When you'd use it
To keep sends consistent and relevant without rebuilding each one.
How it behaves
Save an email as a template so a good-looking send can be reused in seconds, share it with other venues in the group, or start from a ready-made preset. Target a chosen audience so a message only reaches the right guests.
Personalise an email using fields from the guest profile: a first name, last name or email, or a voucher code with its QR and expiry. You can also insert links that act for each guest, such as a booking or loyalty link. Personalisation applies to email; SMS is sent as plain text.
Configuration and options
- Saved templates
- Reuse a design, share it across the group, or start from a preset.
- Audience targeting
- Point a send at a saved audience.
- Personalisation
- Merge a first name, last name, email or voucher code into an email.
- Special links
- Booking, loyalty and review links that act per guest.
Good to know
Personalisation draws on whatever the profile holds for each guest.
Merge fields apply to email; SMS messages are plain text.
Campaigns can be compared side by side in reporting; a built-in A/B split test is not available.